Digital Strategy and Planning:

Learn how to budget effectively, discover how to make calculated decisions that impress CEOs and board-level decision for any sized business. This accredited and industry-recognized syllabus is taught by influential industry experts

About this course:

Learn how to budget effectively, discover how to make calculated decisions that impress CEOs and board-level decision for any sized business. This accredited and industry-recognized syllabus is taught by influential industry experts currently working in the area so you’ll learn best practice career tips for how to flourish in a real digital marketing management role. The Professional course in Strategy and Planning is aimed at anyone involved with planning a digital strategy for their organization, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field.

What you’ll learn:
  • Understand the strategic implications of the disruptive digital environment.
  • Generate relevant insights into key emerging themes within the digital marketing environment.
  • Develop strategic recommendations in order to acquire, convert and retain customers.
  • Deliver an agile response to changing customer behaviors.
  • Manage and optimize key channels and content within a digitally enhanced strategic plan.
  • Apply key digital measures to analyses social, sentiment, search and site behavior.
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